Spring ’25 Release Summary: LOTS More AI, Automation, and Smarter Data

Salesforce’s Spring ’25 Release is packed with updates designed to empower businesses through AI, automation, and a deeper understanding of their data. At CCurrents, we’ve sifted through the release notes to bring you our top picks and highlight what they mean for your business.

Enhance Analytics with Generative AI for Summarization

Spring ’25 introduces generative AI capabilities to Analytics. While it does not explicitly create reports, it provides the ability to add AI-generated summaries to existing reports, transforming data into actionable insights. (From the Release Notes: “Drive Insights and Productivity with Generative AI for Analytics (Generally Available)” – Analytics). The business value here is that you can improve decision-making with concise AI-powered summaries that give a high level view into the key takeaways from your reports.

Einstein for Apex: AI-Assisted Code Generation & Debugging

Development teams will have something great to look forward to with the introduction of Einstein for Apex. This feature allows Einstein AI to generate Apex test cases, suggest formulas, and provide debugging insights. (From the Release Notes: “Write Code Faster with Einstein for Apex” – Development). This translates directly into faster development cycles and improved code quality. By leveraging Einstein’s AI capabilities, you can put more power in your developers’ hands to solve problems and iterate more quickly (and faster) through and to solutions, all while ensuring higher quality, less buggy code.

Einstein-Powered Flow Creation: AI Builds Automation for You

Einstein AI isn’t just for reporting and code; it’s also coming to Salesforce Flows. With the Spring ’25 Release, Einstein can generate Salesforce Flows based on your natural language prompts. This powerful feature assists in debugging Flows and summarizing automation logic. (From the Release Notes: “Transform Automation with Einstein Copilot for Flows” – Development). This translates directly into streamlined automation efforts, reducing development time and complexity. By leveraging Einstein’s AI, you can empower citizen developers to build powerful workflows and streamline automation efforts across your business.

For consultants who have seen many flow implementations… not all great… this will improve baseline quality tremendously, as well as the process of iterative improvements or destruction of technical debt.

AI for Marketing Cloud: Generative Content & AI-Optimized Campaigns

Marketing Cloud users are getting a boost from AI. Einstein now automates email, SMS, and campaign copy generation. (From the Release Notes: “Supercharge Marketing with AI-Powered Tools” – Marketing). This dramatically enhances marketing productivity, allowing for the creation of high-quality, consistent messaging across all your marketing channels. With AI handling the content generation, your marketing teams can focus on strategy and analysis, driving better campaign performance. We are super curious to see how campaign optimization and what generative Campaigns could look like. This could be a big time saver, and if modeled well, impactful on moving metrics on your funnels.

Einstein Conversation Insights: AI-Powered Sales & Service Transcripts

Sales and service teams, get ready for AI-powered call analysis! Einstein Conversation Insights (ECI) now generates call summaries, analyzes customer interactions, and provides response coaching, and also supports multilingual analysis. (From the Release Notes: “Get Contextualized Sales and Service Insights with Einstein Conversation Insights” – Sales). By gaining actionable insights from customer interactions, ECI allows you to enhance customer understanding and optimize agent performance through data-driven coaching.

Being able to analyze data in near real time and produce a piece of valuable information for sales or service translates to higher customer satisfaction, deeper trust, and richer relationships.

Add AI-Powered Quick Actions to Record Pages

For users looking for a way to more closely integrate their work with AI this has arrived. With this update, users can run AI-powered actions directly on Salesforce records. (From the Release Notes: “Add AI-Powered Quick Actions to Record Pages” – Sales). This will take niche tasks like “log a call” to an entirely new level.

Data Cloud Enhancements – Cross-Cloud Connectivity

Data Cloud is becoming even more powerful with expanded integrations. Spring ’25 brings expanded integrations with Snowflake, Amazon Redshift, and Databricks for real-time CRM insights. (From the Release Notes: “Connect Your Data from Snowflake, Amazon Redshift, and Databricks (Generally Available)” – Data Cloud). By centralizing your data landscape and connecting to external data warehouses, you can unlock deeper insights and improve CRM decision-making with real-time access to critical information.

Note to reader – we have a bit more coming on this topic soon. Data Cloud Consumption Costs can run a bit high, and many stories have been told about “surprise bills” at the end of the month. (Note Salesforce is resolving this with better monitoring, alerts, and controls in Spring ’25). We know how to solve this problem.

Create a Semantic Data Model Report with a Single Click (Beta)

Reporting on complex data just got easier. Now, you can instantly generate Data Cloud reports for complex datasets. (From the Release Notes: “Report on Semantic Data Models with One Click (Beta)” – Data Cloud). By supporting semantic joins and logical data models, you can reduce the complexity of Data Cloud reporting and gain faster access to insights from complex datasets.

Translation to non-technical folks: you can get a build reports now for any data you have in your company, whether it lives in Salesforce or not.

We’re hoping and betting on that we’ll see gen AI evolve to generate report visualizations on data. It’s just a matter of time…

Get More Representative Sample Data in Recipes from Local Salesforce Connections

Data Cloud Recipes are now able to offer even more targeted results. Now you can filter your sampled data to get more accurate and relevant results. (From the Release Notes: “Get More Representative Sample Data in Recipes from Local Salesforce Connections” – Data Cloud). This will make for better data-driven decisions and can help you more easily see what’s missing.

It’s the “little” things – troubleshooting variety of data in datasets makes report development go a little faster. This is nice to proof concepts and solutions before shipping them out the door.

List Views Are Getting Major Upgrades

Spring ’25 has delivered some excellent updates to list views. This means you can utilize new multi-column sorting, enhanced filtering, and performance improvements to increase productivity with more efficient and effective list views. (From the Release Notes: “Customize List Views to Show More of Your Important Data” – Sales). This will reduce time spent sifting through data and make faster decisions.

There has been some chatter recently on LinkedIn about the simplicity and effectiveness of List Views as a solution to view, edit, and action data in bulk for various niche use cases and needs. Such a simple tool that is useful in so many ways, and even more now – these are very well thought out and done.

Upgrade to Enhanced LWR Sites (Release Update)

Spring ’25 boasts the ability to upgrade to enhanced LWR Sites. The LWR for Experience Cloud now supports expression-based visibility & improved CMS. Plus, new Data Cloud integrations allow dynamic content based on customer data. (From the Release Notes: “Get the Latest Version of Your LWR Sites (Release Update)” – Experience Cloud). All of this works together to create more engaging and personalized experiences with enhanced LWR sites, which will improve customer satisfaction through self-service capabilities and dynamic content.

The real winner here is LWR is getting better and better on Experience Cloud, which opens up fantastic possibilities for engagement.

SLDS 2 (Beta) – Next-Gen Theming & UI Standardization

Salesforce admins are excited about the release of SLDS 2. The new Lightning UI framework with adaptive theming & a Validator tool will help modernize your user interface with a visually appealing and standardized design. (From the Release Notes: “Check Out the New Look with SLDS 2 (Beta)” – Experience Cloud). This will enhance brand consistency and improve user adoption.

This new UI is hot hot hot! And now we see what Salesforce has been using in all their demos that we’ve been wanting to see.

Local Development for LWC – Faster Debugging & Instant Previews

Development has gotten easier with the local LWC features. Now, developers can now test LWC components locally without deploying to an org. Plus, real-time previews and CLI-based debugging for Lightning Web Runtime sites will accelerate LWC development with faster debugging and instant previews. (From the Release Notes: “Develop Lightning Web Components Locally” – Development). All of this reduces development costs and improves code quality.

Apex Compression API – Native File Handling in Apex

There is a large number of use cases where this is helpful. This new API is for compressing and extracting ZIP files within Apex which eliminates need for external integrations when handling attachments and logs. (From the Release Notes: “Zip and Unzip Files Using Apex” – Development). By simplifying Apex development with native file handling capabilities, you can reduce integration complexity and improve code efficiency.

Salesforce Order Management – Better Bundles & Bulk Cancellations

Salesforce Order Management is working to streamline operations, and will include better bundles & bulk cancellations in Spring ’25. Businesses can take advantage of bulk order modifications and better handling of bundled products. (From the Release Notes: “Take Advantage of Order Management Enhancements” – Revenue Cloud). You can improve order management efficiency with better bundle handling and bulk cancellation capabilities, which in turn will reduce manual efforts and improve order processing accuracy.

Numerous AI Features Across Industries to Boost Agent Productivity

Look across the sales, service, and industries notes, and your mind will be blown at how many agent and AI capabilities are coming online for these. These are real drivers of operational efficiency and makes work life a lot smoother and easier with AI-powered features. (From the Release Notes: Found throughout, however, no specific page title).

Do More with Custom Report Types (Generally Available)

It’s easier to customize reports with more fields, and a more intuitive UI. The redesigned report type layout editor provides more flexibility when managing custom fields and sections. (From the Release Notes: “Customize Reports with More Fields”).

Holy Smokes

That was a lot! And I didn’t cover at least 700 pages of other notes. We hope this was helpful for you! Curious – what are you seeing? What did we miss?